Hey, I’m Vin Matano the founder of Creatorbuzz – a B2B Influencer Marketing agency. If you’re on this page, you’re probably wondering who the hell I am. Here’s a quick summary.
B2B creator and LinkedIn Top Voice
I started Creatorbuzz because I’m a B2B creator. I've partnered with some of the biggest tech brands in the world. But along the way, I realized most brands were treating B2B creators like they were running a consumer campaign. High volume, transactional, and relying too strongly on impressions as the indicator of success.
B2B buying is vastly different.
So I built Creatorbuzz to fix that. Our agency helps B2B brands connect with B2B creators like the founders, operators, and industry voices their buyers actually pay attention to. Since the business is started by creators, we understand what makes a partnership work for a creator, what makes content land, and what brands need to see on the other end to know it's driving real results.
What we're about
Our mission
We build the creator-led campaigns and content normally reserved for the world's best consumer brands, made to earn real attention online.
B2B doesn’t have to be boring
Too much B2B marketing is built to look professional instead of memorable. The messaging plays it safe, the campaigns feel interchangeable, and the influencer play stops at pay-per-post. The result is work that disappears the moment someone scrolls past it.
Better marketing for better software.
Creatorbuzz was built on a simple belief: software companies deserve marketing as good as the world's best consumer brands. We partner B2B brands with the operators, founders, and subject matter experts their buyers already trust, then build the creator-led campaigns, activations, and content that earn real attention online.
What makes influencer marketing effective for B2B brands ?
Because your buyers trust people, not ads. B2B purchases come down to credibility and peer recommendations, so we connect your brand with the creators and industry voices your customers already follow, like SaaS founders, marketing operators, and niche experts. That gets your product in front of real decision-makers in a way that feels natural, which means you build trust faster and drive qualified pipeline instead of just racking up impressions.
How do you find and vet the right creators for our campaigns ?
We match creators to your audience and goals, not just their follower count. We dig into audience quality, real engagement, content style, and brand fit to make sure every partnership feels authentic to the creator and believable to your buyers. And we handle all the contracts, negotiations, and creator relationships for you, so you get the right voices without the headaches.
How do you measure the success of a campaign ?
We go beyond vanity metrics with account-based reporting that shows you which companies are actually engaging with your influencers' content. Instead of just counting likes and impressions, we identify the accounts interacting with campaign posts, so you can see whether your target buyers and priority accounts are paying attention. That means your sales and marketing teams know exactly which companies are warming up, making it easy to connect creator content directly to real pipeline and ABM efforts.
What does working with Creatorbuzz look like ?
Pretty hands-off for you. We run the whole thing start to finish: strategy, finding creators, contracts, content, and reporting. You bring your goals and brand guidelines, and we take care of all the messy parts of running influencer campaigns at scale so your team can stay focused on the big picture. Plus, we send lots of memes in our shared Slack groups.
“Before partnering with Creatorbuzz, influencer marketing was new territory for our team, and we were focused on figuring out what worked and how to scale our efforts. They've played an important role in helping us grow our influencer program, and they're a partner we truly value.”
Amber Halteman @ Global Payments
“Working with Vin and his team at Creatorbuzz has been fantastic, helping our B2B creator program scale to that next level. They have a direct pulse on the creator economy, connect us with established creators and give a seamless client + creator experience.”
Grace Demill @ FullEnrich
“Creatorbuzz helped us scale meaningfully with creators at a time when our business needed that channel for growth. We’ve seen immense success from the partnership, and lean on them as a part of our team. Our marketing team is small but mighty,Creatorbuzz was the missing link we needed.”
Juan Pellerano-Rendón @ Swap
“Before partnering with Creatorbuzz, influencer marketing was new territory for our team, and we were focused on figuring out what worked and how to scale our efforts. They've played an important role in helping us grow our influencer program, and they're a partner we truly value.”
Amber Halteman @ Global Payments
“Working with Vin and his team at Creatorbuzz has been fantastic, helping our B2B creator program scale to that next level. They have a direct pulse on the creator economy, connect us with established creators and give a seamless client + creator experience.”
Grace Demill @ FullEnrich
“Creatorbuzz helped us scale meaningfully with creators at a time when our business needed that channel for growth. We’ve seen immense success from the partnership, and lean on them as a part of our team. Our marketing team is small but mighty,Creatorbuzz was the missing link we needed.”
Juan Pellerano-Rendón @ Swap
“Before partnering with Creatorbuzz, influencer marketing was new territory for our team, and we were focused on figuring out what worked and how to scale our efforts. They've played an important role in helping us grow our influencer program, and they're a partner we truly value.”
Amber Halteman @ Global Payments
“Working with Vin and his team at Creatorbuzz has been fantastic, helping our B2B creator program scale to that next level. They have a direct pulse on the creator economy, connect us with established creators and give a seamless client + creator experience.”
Grace Demill @ FullEnrich
“Creatorbuzz helped us scale meaningfully with creators at a time when our business needed that channel for growth. We’ve seen immense success from the partnership, and lean on them as a part of our team. Our marketing team is small but mighty,Creatorbuzz was the missing link we needed.”
Juan Pellerano-Rendón @ Swap
“Working with Vin and the team has helped Goldcast take our campaigns to the next level. Creatorbuzz connects us with the right creators, allowing us to build real audience relationships—not just drive clicks and downloads. If you want meaningful impact from social, this is the team to work with.”
Cindy Dubon @ Goldcast
“Creatorbuzz has been a strong partner in expanding our campaign reach and impact. From launches to large-scale initiatives, they consistently connect us with the right creators and drive meaningful engagement. Responsive, reliable, and easy to work with, they’ve become a true extension of our marketing team.”
Helena Parsonage @ Wunderkind
“Creatorbuzz made LinkedIn influencer testing easy. Vin's team kept everything on track, stayed true to our brand, and delivered clear reporting against Relay's KPIs. Can't wait to work with them again!”
Shea Argue @ Relay
“Working with Vin and the team has helped Goldcast take our campaigns to the next level. Creatorbuzz connects us with the right creators, allowing us to build real audience relationships—not just drive clicks and downloads. If you want meaningful impact from social, this is the team to work with.”
Cindy Dubon @ Goldcast
“Creatorbuzz has been a strong partner in expanding our campaign reach and impact. From launches to large-scale initiatives, they consistently connect us with the right creators and drive meaningful engagement. Responsive, reliable, and easy to work with, they’ve become a true extension of our marketing team.”
Helena Parsonage @ Wunderkind
“Creatorbuzz made LinkedIn influencer testing easy. Vin's team kept everything on track, stayed true to our brand, and delivered clear reporting against Relay's KPIs. Can't wait to work with them again!”
Shea Argue @ Relay
“Working with Vin and the team has helped Goldcast take our campaigns to the next level. Creatorbuzz connects us with the right creators, allowing us to build real audience relationships—not just drive clicks and downloads. If you want meaningful impact from social, this is the team to work with.”
Cindy Dubon @ Goldcast
“Creatorbuzz has been a strong partner in expanding our campaign reach and impact. From launches to large-scale initiatives, they consistently connect us with the right creators and drive meaningful engagement. Responsive, reliable, and easy to work with, they’ve become a true extension of our marketing team.”
Helena Parsonage @ Wunderkind
“Creatorbuzz made LinkedIn influencer testing easy. Vin's team kept everything on track, stayed true to our brand, and delivered clear reporting against Relay's KPIs. Can't wait to work with them again!”
Shea Argue @ Relay
