The Top B2B Influencer Marketers to Follow on LinkedIn

B2B used to mean beige. Stock-photo whitepapers, "thought leadership" that nobody leads with, and a brand voice somewhere between corporate compliance memo and airline safety video.

Then a small group of marketers decided that real humans buy software too, and the B2B influencer marketing playbook got rewritten on LinkedIn in real time.

The people on this list are the ones writing it. They're heads of creator marketing at the brands you already use (Figma, Wix, Notion, Apollo, Synthesia, Semrush, Calendly, Attio, Meltwater), agency leaders shipping campaigns every week, and creators turning founder-led content into pipeline.

Whether you're trying to launch your first creator program, justify a bigger budget to your CFO, or just want a LinkedIn feed that doesn't read like a SaaS pricing page - follow these people.

1. Christina Le - Head of Marketing at Slate

45,060 followers

Christina leads marketing at Slate and writes the popular TheseChapters newsletter, where she dissects what real marketing leadership looks like beyond playbook jargon. Her LinkedIn is a master class in building authentic brand presence and human-centric content, particularly useful if you're trying to lead a social team or build personal brand muscle inside a B2B org. Follow Christina on LinkedIn →

2. Nicole Ponce - Influencer Marketing Team Lead at Semrush

10,107 followers

Nicole leads influencer marketing at Semrush, where she's on a mission to make B2B influencer marketing visible, respected, and actually entertaining. Her content is a great look at how an in-house team bridges brand and creators in SaaS, with strong takes on diversity in tech and emotionally impactful campaigns. Follow Nicole on LinkedIn →

3. Sarah Adam - Head of Influencer Marketing at Wix

33,692 followers

Sarah built Wix's influencer program from zero and now runs a global team managing 500+ creator partnerships per year across B2B and B2C. She's one of the leading voices on systemizing influencer workflows, briefing for authenticity, and measuring creator ROI at enterprise scale. If you're building or operating an in-house program, she's a non-negotiable follow. Follow Sarah on LinkedIn →

4. Eileen Kwok - Social Media Manager at Mercury

~16,000 followers

Eileen recently joined Mercury as Social Media Manager after leading social and TikTok strategy at Hootsuite. She's a strategist who thinks creatively and a creative who thinks strategically, with sharp takes on humanizing B2B brands, AI in content creation, and building influence through employee advocacy. Follow her for actionable strategy posts and frameworks you can steal on Monday morning. Follow Eileen on LinkedIn →

5. Danielle Ito - Influencer Lead at Lovable

15,447 followers

Danielle scaled Notion's global influencer program and recently joined Lovable to do it again. She's the architect of the "B2C2B" influencer model, using creator-led storytelling to reach individuals who pull product into their teams and companies. Follow her for the inside view on building authentic creator relationships and global creator communities at fast-growing SaaS brands. Follow Danielle on LinkedIn →

6. Ariel Rubin - Head of Content at Air

12,560 followers

Ariel is a Webby-winning content strategist who runs content at Air and has produced viral B2B campaigns with tens of millions of views. He's the antidote to "buttoned-up" B2B, leaning into humor, cultural relevance, and memetic marketing as serious growth strategy. Follow him for proof that B2B content can be both creative and commercially effective. Follow Ariel on LinkedIn →

7. Carmen Vicente - Content & Social Lead

47,548 followers

Carmen is a LinkedIn Top Voice and one of the most consistent B2B social strategists posting today. She was named to B2B Social's Rising 30 and has built a reputation for transparent A/B testing of content across LinkedIn and TikTok (where she has another 30K followers as @carmscrolls). Follow her for unconventional storytelling tactics, tech brand-trust experiments, and a refreshingly honest look at what's actually working on B2B social. Follow Carmen on LinkedIn →

8. Aaron Morrissey - Head of Social at Synthesia

9,792 followers

Aaron runs social at Synthesia and operates No Scroll Productions on the side, a "script to screen" video shop for tech brands. He sits right at the intersection of AI, B2B creator marketing, and short-form video strategy, which makes him one of the most relevant follows for any team thinking about scaling video content with creators. Follow Aaron on LinkedIn →

9. Grace Tully - Senior Social Media Manager at PayPal & Co-Founder of The Social Party

8,885 followers

Grace runs social for PayPal and co-founded The Social Party, an IRL community for social media professionals. Her thesis is simple: "organic always wins because people follow people, not brands." Follow her for tactical creator-led marketing posts, internet-culture takes, and a strong point of view on building community inside B2B. Follow Grace on LinkedIn →

10. Leila Woodington - Head of B2B Marketing EMEA at OpenAI

7,565 followers

Leila leads B2B marketing for EMEA at OpenAI after senior growth roles at Meta and VEED.IO. She's a sharp voice on the intersection of AI and creator-led B2B, particularly on using peer-to-peer narratives and AI-assisted creative workflows to build authority in high-stakes SaaS sales cycles. Follow her for a strategic, EMEA-flavored view of the future of B2B marketing. Follow Leila on LinkedIn →

11. Katie Parkes - Director of Social, Community & Customer Marketing at Apollo.io

7,000 followers

Katie leads social, community, and customer marketing at Apollo.io and brings a "filmmaker's mindset" to B2B storytelling. She's a strong advocate for treating creator partnerships less like media buys and more like relationship-driven sales activities, which is exactly the mental model B2B marketers need right now. Follow Katie on LinkedIn →

12. Greg Rokisky - Senior Social Media Marketing Manager at Calendly

5,376 followers

Greg runs social at Calendly and previously held senior social roles at Sprout Social, which gives him a uniquely systems-level view of B2B social. He's known for pioneering organic social ABM and championing the B2B creator economy. Follow him for thoughtful posts on social-first customer journeys and how creator partnerships warm up outbound. Follow Greg on LinkedIn →

13. Alex Llull - Partnerships at Perspective

5,667 followers

Alex runs partnerships at Perspective and is one of the sharper voices on building B2B creator and partner programs that actually drive revenue. He's also a prolific LinkedIn creator himself, sharing tactical content on how founders and operators can grow audience and pipeline through social. Follow him for a partnerships-led take on the B2B creator economy. Follow Alex on LinkedIn →

14. Antonia Jade Amico - Head of Creator Strategy at Meltwater & Founder of Creator Culture Club

4,839 followers

Antonia leads creator strategy at Meltwater and founded Creator Culture Club, a community focused on the human side of the creator economy. Her content is great if you want a more data-driven, trust-based framing for B2B creator partnerships, and a window into the global community shaping the space. Follow Antonia on LinkedIn →

15. Roo Yeshpaul Johnson - Head of Creator Marketing at Figma

4,461 followers

Roo runs creator marketing at Figma after five-plus years at Adobe and has been recognized as a 2023 ADCOLOR Leader. She is, quite literally, building the future of B2B creator marketing at one of the most creator-respected brands on the planet. Follow her for high-signal posts on creator-led growth, brand partnerships, and influencer strategy in design and developer tools. Follow Roo on LinkedIn →

16. Bella Rose Mortel - Senior Social Media Specialist at Zapier

4,044 followers

Bella runs senior social at Zapier and has built her reputation through standout work at beehiiv and Morning Brew. She's one of the sharpest practitioners of humanizing B2B brands through creative storytelling and community-led growth, follow her for tactical posts on how to bring a real voice to B2B social and stand out in a feed full of templates. Follow Bella on LinkedIn →

17. Fiona Turko - Creator Partnerships Lead at Gamma

3,817 followers

Fiona leads creator partnerships at Gamma and previously built programs at Zapier and Jobber. She's especially strong on turning creators into revenue drivers, designing integrated YouTube and podcast campaigns that ladder up to pipeline, not just impressions. Follow her if you're trying to make the case that creators belong in your B2B growth model. Follow Fiona on LinkedIn →

18. Brian Da Silva - Head of Social at Attio

~3,000 followers

Brian is one of the most creative B2B social leaders working today. As Head of Social & Influencer at VEED.IO he produced original series like "Clip Shop" and pulled off the kind of campaigns (NYC subway activations, anyone?) most B2B brands wouldn't dare attempt, and he's now applying that energy at Attio. Follow him for proof that B2B social can actually be fun. Follow Brian on LinkedIn →

19. Annie Ng - Head of Brand Marketing at Tango.ai

1,919 followers

Annie was Tango's first GTM hire and has scaled their influencer program to 60+ active global creator partnerships. She's deep on scalable creator workflows and how short-form video drives brand awareness and SaaS growth, a great follow if you're a small marketing team trying to punch above your weight with creators. Follow Annie on LinkedIn →

20. Caroline Farley - Sr Influencer & Affiliate Marketing Manager 

2,138 followers

Caroline leads B2B influencer and affiliate marketing at Quo and previously built a high-impact program at Scribe, together driving 150M+ views through creator-first campaigns. Follow her for a clear point of view on how authentic creator partnerships drive trust, signups, and durable brand affinity in B2B SaaS. Follow Caroline on LinkedIn →

21. Mike McConnon - Influencer Lead at Perplexity

2,779 followers

Mike leads influencer marketing at Perplexity and consults on creator strategy across both B2C and B2B brands. He's a culture-obsessed marketer who blends technology, entertainment, and business to build brand affinity, and his perspective is especially valuable for teams figuring out how to weave AI products into creator-led storytelling. Follow Mike on LinkedIn →

22. Vin Matano - Founder of Creatorbuzz & B2B Creator

54,000 followers

Vin is the founder of Creatorbuzz, one of the few agencies built specifically for B2B influencer marketing, and a top B2B creator in his own right. He transitioned from tech sales into building a multi-million-dollar agency in public on LinkedIn, and shares the tactical playbook as he goes: LinkedIn content strategy, creator-led growth, scaling brand partnerships, and how to actually measure B2B creator campaigns. Follow Vin on LinkedIn →

The takeaway

B2B influencer marketing isn't a side experiment anymore. It's how modern SaaS brands get into the conversations buyers actually care about, and the people above are the ones running the experiments, sharing the receipts, and pulling the rest of the industry forward.

If you want to go deeper on creator-led B2B campaigns, see how Creatorbuzz helps brands run them end-to-end, from vetting and rates to measurement and scale.